Strategic Planning Process

Strategic Planning Process

Strategic Planning Process

Strategic Planning Process

Strategic Planning Process

In the modern business competition, having a strategic plan is vital. A strategic plan includes having a mission statement that describes the vision of the company. With the guidance if the vision the company states its objectives as part of strategic planning process.

The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths. Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors.Continue reading

Marketing Strategy

Marketing Strategy

Marketing Strategy

There are various academic definitions of what a marketing strategy is. Marketing is simply the act of promoting and selling products or services. Your marketing strategy underpins and directs your marketing activities.

The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services.Continue reading